FRANCHISE RECRUITMENT PROGRAMME
DESCRIPTION
Nearly every franchisor identifies franchisee recruitment as the area with which they most have problems, so you are not alone! Our aim is to ensure that you recruit your required number of high-calibre franchisees, quickly and cost-effectively.
OUTCOMES
- Improved effectiveness of the franchise recruitment campaigns
- Greater numbers of higher-calibre franchisees recruited
- Reduced cost per franchisee recruited
- Shortened lead times from enquiry to signature of agreements
- Greater network coverage
- Increased franchisor revenue and profit
PROCESS
Audit
A review of all areas of the recruitment process is carried out including:
- The target franchisee profile
- Marketing media utilised
- Enquiry and lead handling
- The marketing literature
- The disclosure documentation
- The interview process
- The recruitment process
- Conversion rates
- The marketing budget
Report
The final output of this audit will be a step-by-step guide to getting your recruitment processes back on track. Recommended budgets, media to be used, document revisions, in-house processes and procedures will be explained in detail, and presented together with specific proposals and projected results.
Implementation
Whilst the report provides clear guidance on implementing recommendations, we will provide support where required to ensure successful outcomes.
