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MARKETING OVERHAUL

DESCRIPTION

An independent review and action plan to get your franchisees better results from their marketing.

OUTCOMES

• An effective, budgeted marketing plan
• Make your products / services more attractive to franchisees’ customers
• Cost effectively gain more customers
• Increase franchisee revenue and profit
• Increase value of belonging to your franchise
• Increase franchisor revenue and profit
• Equip and motivate support staff to be more effective

PROCESS

Audit
Examine every aspect of the current marketing effort including;

• Roles and responsibilities
• Your marketing goals
• Your brand
• Your products and services
• Available research on your market
• Your target markets
• Your competition
• Your sales model
• Your marketing mix
• The marketing calendar
• Your marketing budget

Plan
Produce a budgeted marketing plan including;

• Development of a new and effective marketing mix
• Detailed actions required to implement marketing plan
• Allocation actions to people with timescales for completion
• A marketing calendar for delivery of the plan

Implementation
Implementation of the plan can be done in house or with our support to help ensure complete and timely execution.