FRANCHISE DEVELOPMENT PROGRAMME
DESCRIPTION
How often have you looked at your best performing franchisee and said “if only we had another 100 of those”? Every network, at whatever stage in its growth, will have under and over performing franchisees. The difficult part is to get more of the underperformers to deliver the levels of performance that you require, without damaging the relationship between you. Our system is based upon years of franchisee relationship management and focuses on delivering the results that you need by bringing the franchisees around to your way of thinking.
OUTCOMES
- Improved performance of all franchisees – not just the underperformers
- Enhanced franchisee morale and motivation
- Improved franchisor / franchisee relations
- Re-energised franchisor support team
- Increased franchisee revenue and profit
- Increased franchisor revenue and profit
- Franchise becomes more attractive to higher-calibre franchisees
- Increased capital asset value of franchisees’ territories
- Increased capital asset value of franchisor’s business
PROCESS
Audit
A review of the franchisee performance targets and support process is carried out including:
- The core business model and financial performance
- The business planning and guidance given to franchisees
- The projections and representations made during recruitment
- The overall current network performance
- The monitoring, management and motivational processes employed
- The restrictions and obligations within the Operations Manual
- The restrictions and obligations within the Franchise Agreement
- The desired vs actual results achieved
Report
The final output of this process will be a clear guide to getting your underperforming franchisees back on track. Recommended strategies, methods to be used, document revisions, in-house processes and procedures will be explained in detail, and presented together with specific proposals and projected results.
Implementation
Whilst the report provides clear guidance on implementing recommendations, we will provide support where required to ensure successful outcomes.
