HOW TO FRANCHISE YOUR BUSINESS
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Brian Duckett has spent the last thirty years as a franchisee, a franchisor, and a consultant to companies considering or practising franchising. He was the creator of The Franchise Training Centre, The Third Wednesday Club and The Franchise Support Centre. Paul Monaghan heads The Franchise Training Centre.
This book came about for a number of reasons, but mostly because various people asked us for it! Those people fell into various categories, and each had a valid reason for their request. As a reader of this book you will likely fall into one of those categories, listed below, yourself.
Our potential readers were all looking for practical franchising advice from those with years of experience of how franchising works in practice, rather than a book containing only the theory and the dry legal stuff. Franchising is a people business, not a legal business, and understanding how the people work is what makes it a success.
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As a small company choosing to evolve rather than jump we have had to operate with small budgets where every pound has been a ‘prisoner’. Spending money with The Franchising Centre has always paid dividends and their in depth experience and approachable style has added value. ”
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